Genius, Marketing, Finance
Genius, from the Latin genius, a noun derived from the greec verb geno (“generate”, “create”), hence “natural productive force”. In other words: that special natural aptitude to produce works of important scientific, artistic, ethical or social relevance.
With the word Marketing one often means only commercial actions and profits maximizing. In reality, Marketing is that complex set of functions that allows a company to achieve its objectives, not only the economic ones.
Finance is not the goal. It is a fundamental tool to ensure that corporate objectives become reality.
In GMFin, these three worlds meet and integrate, for the best satisfaction of all actors and for social well-being.